CRM即客戶關係管理，顧名思義，是用來管理客戶關係的。從這個意義上看，企業需要係統化地去管理客戶關係，就可能會有CRM系統的需求。
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CRM is customer relationship management. As the name implies, it is used to manage customer relationships. In this sense, enterprises need to systematically manage customer relationships, and there may be a need for CRM systems.
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