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Marketing Automation

Adaptive CRM's marketing automation feature allows marketing departments to create various personalized promotional campaigns on an online platform. Promotional content can be sent via WhatsApp, Messenger, WeChat, SMS, and Email. Once set up, the system automates daily processes, reducing repetitive tasks by 60%, allowing manpower to focus on planning and optimizing promotional campaigns to increase sales.

The system records and tracks the effectiveness of each promotional campaign. Marketers can analyze the performance of each campaign, including click-through rates, inquiry rates, and sales driven by each campaign, to further optimize future marketing strategies.

Features:
• Increase sales
• More effective and manageable promotional strategies
• Real-time tracking of marketing spending and results
• Improved conversion rates for potential customers
• Simple and easy to use

Fully automated marketing

Automatically trigger marketing messages for specific promotions. It can activate the sending of automatic marketing messages based on customer behavior, events, membership status, consumption history, product preferences, etc., which is effective and saves manpower.

The system allows for the configuration of automated processes, such as sending appointment confirmations and reminders, and setting up bulk sending of promotional messages and special information, making marketing more effective.

Furthermore, each promotional message can be personalized based on the client’s specific needs.

Chatbot - 24/7 Customer Support

The chatbot acts as a 24/7 customer service representative, resolving customer issues instantly and quickly. Designed according to customer business needs, it includes standard and frequently asked questions, and helps expedite the processing of large volumes of customer messages, such as daily product and service inquiries and even complaints.

The system can also authenticate users and facilitate user-specific information and transactions. Furthermore, based on customer responses, it can transfer conversations to human customer service representatives for further follow-up, such as product inquiries, appointment scheduling, and appointment changes, thus enhancing the customer service experience.

Marketing performance report

With a few simple steps, you can set up EDM (Email Direct Marketing) and email promotions within the system, sending emails in bulk to existing and potential customers so they can quickly receive the latest information.

The system supports viewing data such as send rate, read rate, click-through rate, bounce rate, and unsubscribe rate, along with charts to more effectively review the effectiveness of promotional campaigns.

Multi-channel communication marketing

WhatsApp, Messenger, SMS, Email Marketing

The Adaptive Marketing System supports the most popular instant messaging software today, including WhatsApp, Messenger, WeChat, SMS, and Email.

Through these communication software, you can reach 99.9% of your customers. The system can also interface with other online store platforms and internal ERP operating systems.