CRM is customer relationship management. As the name implies, it is used to manage customer relationships. In this sense, enterprises need to systematically manage customer relationships, and there may be a need for CRM systems.

CRM即客户关系管理，顾名思义，是用来管理客户关系的。从这个意义上看，企业需要系统化地去管理客户关系，就可能会有CRM系统的需求。